I’ve been meaning to write this for a long time.  I welcome your feedback on these potential rules:

The purpose of my channel is to

• Entertain the viewer
• inform the viewer/consumer about gaming news
• promote consumer consciousness
• promote harmony within the gaming community
• share personal problems and issues to help the viewer
• earn a living

About the channel itself
The channel ultimately is a variety channel.  I can and always will upload a variety of diverse content that will appeal to a variety of different viewers.  Not everyone will like every video I upload, and that’s by design.

The channel exists in part as a hobby of mine but also as my primary means of income.  It is always my primary goal to be integral in all dealings with all streams of income.  

My primary goal with this channel is to be earn a living while treating the viewer with the integrity and disclosure that they deserve.

Paid Promotion

• I will avoid promoting a product or a service that I cannot fully endorse.  I will attempt to only promote products that I enjoy, or that I use, or in the result of games; I have played and have found enjoyable.  Some exceptions may be made. For example; t-shirts I cannot wear, products designed for teens or women, etc

• Each paid promotion will abide by FTC regulations available here:
  http://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-publishes-final-guides-governing-endorsements-testimonials/091005revisedendorsementguides.pdf
• Besides marking the video with required FTC regulated statements in the description box, further efforts shall be made by a verbal statement during the video (when possible) to further inform the consumer of the nature of the video
• When possible, some videos will also include a statement in the title and/or annotation that will further inform the viewer.

Nepotism

• In the event that a free code has been provided by a friend or contact in the industry this information will be disclosed in the description, comments, title, and/or video itself.
• In the event I am covering a game for a friend or colleague in the industry this will also be disclosed.
• Current friendships and relationships of people in the industry will be disclosed as ‘open information’ as often as possible.  An effort will be made to disclose whose events I participate in, which companies I have contacts with, and the nature of those contacts.
• In the result there is something to be gained (I.E. kickbacks or gains) it will be treated as a Paid Promotion as stated above

Sponsored Streams

• In the event a stream is sponsored, or a sponsored product is mentioned during a stream, an effort to disclose the nature of the mention or shout out will be made.
• In the event that an entire stream is sponsored, this will be noted with a verbal cue during the stream, and when possible the title of the stream.

Social Media Shoutouts

• It is my goal to minimize these as much as possible, as I feel it is difficult to perform these with limiting factors of social media.  however;
• Some contracts require social media likes, shares, or shout outs.  I will avoid these contracts as much as possible.
• In the event that this is required all reasonable attempt to disclose the nature of the social media interaction will be made.